How Google advertising brought up to 1125 orders in 4 months
Case study sadbovezemiaky.sk
E-shop www.sadbovezemiaky.sk sells exclusively seasonal products. It generates most of its sales within a few months – in spring, when customers are looking for seed potatoes and fertilizers. Despite this, we have managed to bring in as many as 1,125 orders through Google advertising in four months in the peak season, significantly reducing customer acquisition costs. How did we do it?
The goal was clear: to bring in orders quickly and efficiently – ideally before the market was flooded with competition. When the client came to us, there was nothing in the account – no setup, no measurement, no campaigns.
Challenge: Seasonal business and no prepared campaigns
When the client came in, sales through Google Ads were minimal and the account wasn’t utilizing the full potential of Google Ads:
Neither measurement nor product segmentation were set up.
Campaigns were unstructured and had no clear targeting.
The sales period was extremely short. There was no time to wait for the ad to “run”.
The budget was limited, every euro had to be handled efficiently.
We had a lot of responsibility on our shoulders. Even though the client had a long history and orders even without Google Ads, we still wanted to kick it up a notch with our work.
Solution: strategic preparation and A/B testing
We started back in December to get the campaigns up and running before people started actually searching for and buying seed potatoes. We built a new account structure and set up all the necessary conversion metrics. We chose a combination of both manual campaigns and automated strategies, based on the data in the account.
What specifically did we do?
We structured the campaigns by product type and divided them into ad groups.
We deployed dynamic search campaigns (DSAs) to cover different variations of queries.
We added Performance Max campaigns to automate the combination of multiple formats to find new customers.
We used classic search campaigns for top seasonal keywords like “seed potatoes”, “seed potatoes sale”.
We tested different ad texts and creatives, e.g. a call to buy now vs. information about quality and varieties.
Results: 1125 orders in 4 months
We evaluated the deployed campaigns during the peak season. Below you can see the key metrics that show the performance of PPC ads.
Measured period: 9 December 2024 – 31 March 2025
This low cost per conversion and high number of orders prove that even with a limited budget, great results can be achieved. However, it really depends on how the campaigns are set up, continuously optimised and whether they are supported by testing.
We managed to move SadboveZemiaky.sk e-shop from zero performance in Google Ads to a stable sales channel that delivered consistent results during the peak season.
Read our other case studies to kickstart your sales.
What worked best?
Advertising texts and headlines with specific benefits
We A/B tested several versions of the texts. In one version we tested, we bet on neutral benefits. In another, we used elements of neuromarketing: exclusive offer, time limit. The result? The conversion rate for ads with specific benefits was more than 15 times higher.
Bidding strategies
For the new account, we first combined a manual strategy with automated bids. Once sufficient data was collected, automated strategies (e.g. maximizing conversions) started to yield better results. In practice, this meant better coverage of relevant demand and lower cost per order.
What key lessons have we learnt from this collaboration?
For seasonal products, the preparation and timing of campaigns is crucial. If you leave it to the last minute, the ads won’t collect enough data and the results won’t arrive.
A/B testing isn’t just a buzzword. In our case, it meant the difference between a failed ad and a performing ad.
An automated strategy in Google advertising works, but it needs data. Don’t expect miracles after the first run.
Targeting a specific sub-page increases conversions and reduces unwanted visitor bounces, which saves your budget as well.
Why it pays to invest in Google Ads with professionals
There’s a catch to all of this – Google Ads must be set up, run and optimized correctly. Although anyone can run a PPC campaign, experience and knowledge can save you thousands.
If you have a product that only sells a few months out of the year, you need a strong partner who can set up, test, and optimize Google ads in a short amount of time – without mistakes from ignorance. SadboveZemiaky.sk are proof that even in 4 months you can make enough money to last a whole year.
If you too want to shoot up your sales during the season or grow steadily all year round, get in touch with us. We will prepare a strategy for you that will not be based on chance, but on real data and results.
- The average order value was €135.21.
ROAS reached a whopping 12468%.
We kept our cost to sales ratio (CTR) at a low 0.8%.
Every €1 generated €124.68 in revenue
